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Enhancing Waterford Youth Sports

Enhancing Waterford Youth Sports: New Partnership Brings Fresh Opportunities

Waterford, MI – September 17, 2024 – The National Academy of Athletics (NAofA) is proud to announce a new partnership with the City of Waterford. This exciting collaboration is set to offer enhanced sports opportunities for local youth in Waterford, Michigan, promoting active lifestyles and sportsmanship throughout the community.

Brad McAlear, the Area Captain and Franchise Owner for the Oakland County, Michigan territory, is leading this initiative with a rich background in both the corporate world and youth sports coaching. McAlear’s impressive career spans nearly two decades in Operations, Corporate Safety & Security, and Marketing. For the past five to six years, he has dedicated himself to coaching his own children in various sports including soccer, basketball, baseball, and flag football. His commitment to coaching has left a significant impact, with parents and children from other teams often expressing their hope that he would be their coach in the following year.

McAlear expresses his enthusiasm for the new partnership, saying, “We’re thrilled to team up with the Waterford Parks & Recreation Department to offer more opportunities for kids to engage in sports and lead active lives. Our goal is to provide a fun, non-competitive setting where children can explore different sports, develop their skills, and discover the activities they’re passionate about.”

What sets the National Academy of Athletics apart from other youth sports programs is its commitment to building life-long skills through sports. NAofA’s programs emphasize not only athletic skill development but also crucial life skills such as teamwork, leadership, and resilience. NAofA takes pride in its NAofA Certified Coaches, who undergo thorough certification training to ensure the highest standards of coaching excellence.

A cornerstone of NAofA’s approach is its trademarked teaching method: talk.teach.PLAY!®. Founder & CEO, Aaron Locks developed the talk.teach.PLAY!® method inspired by legendary coach John Wooden and other top sports leaders. This approach, with its engaging 15-minute cycles, keeps kids attentive and active by alternating between learning, practicing, and playing, ensuring they retain skills and have more fun.

Since its founding in 2012, the National Academy of Athletics has become a trusted choice for families seeking top-notch sports experiences for their children. Through this partnership with the City of Waterford, NAofA and Waterford Parks & Recreation aim to broaden access to quality sports programs, supporting the development of young athletes in a nurturing and enthusiastic environment.

About the National Academy of Athletics 
The National Academy of Athletics is a premier provider of youth sports programs committed to enriching children’s lives through active sports participation. Emphasizing fun, skill enhancement, and character development, NAofA offers various sports programs tailored to engage young athletes of various ages and skill levels. With a mission to foster positive mental and physical growth in youth, NAofA ensures sports are enjoyable while imparting essential life skills. By training and certifying coaches, NAofA creates an enthusiastic environment where kids can develop a love for sports. Since its establishment in 2012, NAofA has become a trusted choice for families seeking top-notch sports experiences for their children.

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Nick Raffensperger
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Starting our journey as a new franchisee with the National Academy of Athletics has been an absolutely phenomenal experience, and it's all thanks to the incredible support from Aaron Lock and his dedicated team! From the initial onboarding to ongoing guidance, they have been nothing short of exceptional. Aaron's leadership and the team's expertise have made the process seamless and truly empowering. They've provided comprehensive training, answered every question with patience and clarity, and made me feel like a valued part of the NAofA family from day one. Their commitment to franchisee success is evident in every interaction. I feel fully equipped and incredibly excited to grow our NAofA business, knowing I have such a strong and supportive network behind me. Five stars aren't enough!
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O'neil Luscombe
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I had the honour of meeting the CEO and his passion for helping kids is truly inspiring!
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Trip Dixon
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Aaron and his team are absolutely top notch and have a genuine passion for teaching kids’ valuable life skills through sports and play. They’ve developed a program that fills the gap in many communities for youth sports that isn’t focused on hardcore competition and crazy travel schedules. You’re awesome. Great job NAofA!
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JOSH WALKER
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NA of A is filled with great mentors, and coaches. It truly makes me feel positive knowing the culture here has an impact on our players enhancing their skillset, mindset and overall health. Na of A especially makes it easier for me as a coach for when I am provided with all the proper equipment and gear to ensure the children/players have everything they need in order to play hard and have fun!
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Zoya Lehrer
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Aaron is one of the most incredibly generous people, with whom I formed instant trust and rapport. His mission is so clear and the impact of his long standing career is immediately felt. Any organization partnering with his stands to gain tremendous benefit!
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Sandra Schwarzbauer
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Great place for the children! Here children can be children and practice their sport🤩
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Eve Given
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Aaron Locks, founder of the National Academy of Athletics, has revolutionized youth sports development with his exceptional leadership and vision. His program provides an unmatched combination of skill-building, confidence development, and pure fun that keeps children engaged and excited about athletics. Aaron's dedication to creating positive experiences is evident through his carefully selected coaches who emphasize both technical skills and important life lessons. Kids can flourish under the Academy's guidance, developing not just as an athlete but as a person with improved confidence and teamwork abilities.
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Deanna Chumacero
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Nothing like leaving a long day of learning with motivation and inspiration. His key points really hit home. I can't wait to put what I learned into practice. Thank you!
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shawn jackson
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I have known Aaron for over 20 years ... he always leads with his compassion and hard work for the people he works with ... and for the people he serves ... simply stated ... well done! If you would like to help change the world to be a better place ... give Aaron a call!

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